FOR IMMEDIATE RELEASE

GARDNER WHITE AND SERTA, TWO ICONIC MICHIGAN BRANDS, ANNOUNCE YEAR-LONG PARTNERSHIP TO SUPPORT THE AMERICAN CANCER SOCIETY IN THEIR FIGHT TO SAVE LIVES 

=       Gardner White to donate a portion of all in-store and online Serta mattress sales in 2024 to the American Cancer Society.

=       Gardner White x Serta x American Cancer Society to partner on special initiatives and events throughout the year to spread awareness and support those impacted by cancer. 

=       According to the American Cancer Society, an estimated 64,530 Michigan residents will be diagnosed with cancer this year.

Detroit, MI (January 29, 2024) --- Gardner White and Serta, two iconic Michigan brands, have teamed up to launch a year-long partnership to support the American Cancer Society, the country’s leading cancer-fighting organization with a vision to end cancer as we know it, for everyone. Gardner White today announced that a portion of every Serta mattress sale through December 31, 2024 will support the American Cancer Society. As Michigan’s largest Serta mattress retailer in the state, Gardner White offers 18 Serta mattress models in all 13 stores throughout metro Detroit and online at Gardnerwhite.com. 

“We were overwhelmed by the incredible support by our customers and team of our American Cancer Society partnership in October to support breast cancer awareness and were determined to continue the conversation and fight against a disease that impacts so many people and families in our community,” said Rachel Stewart, president of Gardner White. “We are grateful for our partnership with Serta in this yearlong effort to support an incredible organization working hard to ensure that everyone has an opportunity to prevent, detect, treat and survive cancer.”  

Gardner White, Serta and the American Cancer Society, three organizations that have each served the Metro Detroit community for over 100 years respectively, will also partner on special initiatives and events throughout the year to spread awareness and support the cause, with an emphasis on breast cancer and pediatric cancers. 

A champion of comfort for all, Serta has pioneered sleep innovation for more than 100 years, bringing quality products to more than 150 countries worldwide. Every bed across the Serta portfolio is designed to provide superior comfort, including the award-winning Perfect Sleeper and iComfort collections. All Serta mattresses at Gardner White are made in Michigan. Every Serta mattress is backed by Serta’s 10-year limited warranty.

“We are honored to partner with Gardner White for this incredibly important cause,” said Larry Kraft, president & CEO of Serta Restokraft. “Cancer impacts so many families and individuals of all ages. We are dedicated to supporting the American Cancer Society in their mission to fight cancer right here at home.”

The American Cancer Society works tirelessly to improve the lives of people with cancer and their families through advocacy, research, and patient support. One in two men and one in three women will be diagnosed with cancer in their lifetime. The American Cancer Society has invested $5 billion in research since 1946 and has provided over 1 million cancer screenings in underserved communities. 

“Gardner White is going all in and we are so grateful for our partnership with them and Serta in the fight against cancer,” said Jenni Beamer, Senior Executive Director for the American Cancer Society in Michigan. “The funds they raise will be put directly to work to support the estimated 64,530 Michigan residents who will be diagnosed with cancer this year, with services like rides to treatment, free lodging, and cancer information; as well as investing in groundbreaking cancer research happening right here and across the country.” 

Gardner White is a proud 112-year family owned and operated business headquartered in Warren, Michigan. Rooted in providing customers quality products, great value and innovative services, Gardner White is dedicated to the communities they serve, and is the proud presenting sponsor of America’s Thanksgiving Parade. With 13 stores throughout metro Detroit, Ann Arbor and Saginaw, Gardner White is the only Michigan furniture and mattress store to provide same-day delivery and nighttime delivery for busy working families. From designer brands to budget-friendly finds, Gardner White truly has something for every style and every price point. For more information, visit www.gardner-white.com.

About Gardner White 

Family-owned and operated for 112 years across four generations, Gardner White is Michigan’s #1 furniture and mattress retailer with 13 stores throughout metro Detroit, Ann Arbor and Saginaw. Headquartered in Warren, Michigan, Gardner White is rooted in providing customers quality products, great value and innovative services, and is deeply dedicated to the communities they serve. Gardner White is the presenting sponsor of America’s Thanksgiving Parade and was recently named Top 100 Retailer in the United States and Best Places to Work by Furniture Today. For more information, visit www.gardner-white.com and follow us on Instagram, Facebook, Pinterest, YouTube and X. 

About Serta Restokraft Mattress 

Family-owned and operated for 111 years over three generations, Serta Restokraft is Michigan’s largest manufacturer of mattresses. Located in Romulus, Michigan, Serta Restokraft distributes mattresses throughout the entire state of Michigan. Serta is a strong supporter of Kids Kicking Cancer and other non-profit organizations.

###